Your campaign worked hard to raise funds, and it’s up to you to be a good steward of these hard-earned dollars. In political mail, like many of life’s purchases, there are tricks to saving money. Many of these tips are known by seasoned campaign veterans; others are known by few. The next time you’re getting quotes from a mail consultant, make sure to inquire about any number of these—the savings could be in the thousands.
Less Time on Press Time
The production price on a piece of mail is more than just the material it’s printed on—it’s the press time that costs a campaign money. For a printer to produce a flight of mail, whether it’s 1,000 or 100,000 pieces, the press time is a valuable commodity. To reduce your cost per piece, ask about gang-running your pieces of mail together. By issuing a gang-run, you’re printing multiple pieces at a time as opposed to buying the press time for just one piece of mail. While there are limitations to printing all your mail in fewer runs, it’s worth asking about because your campaign can save thousands.
Most candidates and political campaigns already enjoy the savings of sending out mail presort standard. This mail rate is a reduction from sending out a first-class stamp. However, even greater savings exist. Your issue organization or state party may be recognized as a nonprofit institution. If so, these organizations receive even a lower postal rate. Check with your mail consultant to see if your campaign qualifies for these rates. If so, you could mail more for less.
A successful mail campaign uses a variety of mail formats to avoid a staleness in the mailboxes. Often the larger formats and those with intricacies such as a fold or a perforated card can drive up the costs. Unless the mail has a specific purpose that requires a mailed-back portion—such as a voter registration or an absentee voter application—try to avoid these formats to keep costs manageable. Using flat mailers that are smaller than a full sheet of paper will save you money on both the production and postage.