Equally important, but distinctively different. Award-winning mail programs are two sides of the same coin.
We explain to our clients that achieving success in the mailbox allows us to see both sides. The creative side of the mail must be engaging, while the targeting aspect of the mail program must be analytically spot-on.
The creative side is why our mail has won multiple national awards. We can go through the rigors of intensive targeting, but mail programs fall flat if the creative fails to engage the voter. Sending mail that voters have seen before – traditional staged photography and recycled images from campaigns past – does not help break through the clutter in today’s mailboxes. We encourage our clients to be open-minded about color palettes, imagery, concepts, and new techniques. This creativity allows them to be on the cutting-edge of political programs.
Campaigns can create the most engaging visuals on a mail piece, but much of its impact remains useless without the correct targeting. If targeting voters using years-old techniques is the equivalent of middle school algebra, today’s methods are closer to advanced trigonometry. No longer are we restricted to a person’s simple vote history; rather, data suppliers provide us with the opportunity to seek out voters based on enhanced models that look at individuals’ behaviors ranging from a comprehensive set of characteristics. Knowledge is power, and we ensure our clients are the most powerful campaigns on the ticket.